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Mido directly translates to “I measure” from the Spanish phrase Yo mido. Founded in 1918 by George G. Schaeren in Switzerland, the company strives to capture accuracy through their art deco-inspired timepieces. Their design is not trumped by their cutting-edge mechanic, but supported by it. Mido watches is recognized as one of the top 10 producers of certified chronometers and seeks to constantly reinvent the watch industry.

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