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We’ve curated our brand collection as a showcase for craftsmanship, design, and heritage. Every timepiece tells a story, and we know everyone’s story is different. This is why our comprehensive collection of brands represent our values, and even more importantly, our clients’ values. 

Wear your watch not to tell time, but for time to tell. 

From Swiss-made to American-founded, time oscillates to your beat. From up-and-coming to luxury brands, our collections include something for everyone.  

Bell Ross

Bell & Ross

Bell & Ross make watches for the professional and the poetic. Founded in 1992, this made-in-Switzerland brand is inspired by aeronautics and pilots in the French airforce.

Glashutte Original 1

Glashutte Original

Glashutte Original watches are made in Germany and showcase their tact in their engineering. With every movement as intentional, Glashutte watches challenge quality by challenging themselves.

Breitling 1


Breitling timepieces honor the adventurous spirits with their equally elegant and recreational collections. Founded in 1884, Breitling’s Swiss-made watches are for the risk-takers.

Chopard 1


Since 1860, Chopard plays with nature’s boundaries and avant-garde mechanics to make beautifully accurate timepieces. Simple yet complex, Chopard timepieces make a statement.

Gucci 1

Gucci Watches

Fashion dances with functionality in every Gucci timepiece. Their craftsmanship and iconic Italian styles recognizable on the runway can now be adorned on your wrist.

Hamilton 1


Hamilton watches combine Swiss quality with American heritage to create mid-century inspired and elegant watches. Since 1969, Hamilton has innovated accurate and modern timepieces.  

Iwc 1


IWC, the International Watch Company, breathes life into their inventive timepieces. As the equilibrium of tradition and modernity, IWC watches are icons of luxury.

Longines 1


Longines created their first chronograph in 1878 and since then drive history with their unconventional approach to craftsmanship and innovation. Longines watches are known for their timeless timekeeping and trusted pedigree.
Hublot 1


Since 1980, Hublot has disrupted the watchmaking industry with their unapologetically distinct timepieces. Their many techniques and materials are constants throughout their collections, including their Big Bang and Classic Fusion.

Meistersinger 1


Since 2001, MeisterSinger engineers single-hand watches that continue to astonish the industry. Inspired by the early mechanical clocks of the Middle Ages, MeisterSinger keeps time with the precision of today’s technology and the enduring quality of a time past.
Mido 1


Founded in 1918, Mido is a Swiss company that directly translates to “I measure” to record accurate time. Mido watches are recognized as one of the top 10 producers of certified chronometers and continues to trail-blaze.
Nomos 1


Founded in 1990, Nomos Glashutte designs modern manual-winding and mechanical watches as daily reminders of elegance. Nomos watches are designed to be functional yet challenging of the status-quo.

Omega 1

Omega Watches

Omega watches are one of the most cherished and iconized brands in the watchmaking industry. As leaders of innovation since 1848, Omega was the first watch to reach the moon and is still yet to come down from the stars.



Montblanc knows a great artist needs great tools, which is why their luxury pens and timepieces are more than just instruments of skill. As the extension of man, Montblanc’s pens and watches best represent greatness as not just an achievement, but as a mindset.

Norqain 1


Norqain watches embody freedom. Their Swiss-made watches are some of the only all-mechanical collections in the industry, as each timepiece is assembled by hand. Made from stainless steel, 18K gold, ceramic, and bronze, every piece challenges you to reach higher planes.

Oris 1

Oris Watches

Since 1904, Oris watches are built to last. Oris designs are water-resistant and high-quality to accompany you wherever you end up. Timepieces that question standard practice, Oris is beautifully innovative and resilient.

Rado 1


Rado watches are known for using their high-tech ceramic to create sleek yet durable timepieces for the detail-oriented. Their timepieces are lightweight for comfort but are tough as diamonds.

Tagheuer 1

TAG Heuer

Each TAG Heuer timepiece takes convention and destroys it. Since 1860, TAG Heuer watches have redefined innovation by pushing design and technological boundaries.


Ressence Watches

Ressence watches combine the essence of renaissance to pioneer precision, tact, and artistry. Their unique dial is simple in design yet its patented graphic display system is unmatched.

Tissot 1


Tissot has been entrenched in the watchmaking industry since 1853, carving its unwavering position as leaders ever since. Their ingenuity started from pocket watches and have expanded into everyday luxury watches for men and women.

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Why Sign Up To Our VIP List?

  • You’ll get $100 off your first purchase of $1000 pre tax or more. *promo code will be emailed to you.
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Disclaimer:  This offer cannot be used in conjunction with other coupon codes, already marked down items, special priced items, or promotions.  This offer cannot be used towards, but not limited to: limited editions, shipping, parts, repairs, and Flexiti payments. Draw for watch case will take place twice between June-December 2024.  Winner will be contacted via email.  We will NOT ask you for any payment information for this draw.  L’ORO has the right to refuse the use of this coupon any time.

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